Overview
Hosted at the iconic Waldorf Astoria, the Sony Music Grammy Afterparty brought together artists, executives, and industry leaders for an exclusive celebration following music's biggest night. We designed an environment that balanced premium hospitality, entertainment, and memorable brand moments to create a seamless guest experience worthy of the occasion.
Role: Creative Director & 3D Designer
Scope
Creative Direction • Creative Strategy
Spatial Design • Guest Journey
Environmental Design • 3D Visualization
Credits
Project Lead: Alexa Jensen
Production: Lisa D'Andrea
Photography: Joe Buglewitz
Floral Design: Amy Eisenstadt
Designed at Tinsel Experiential Design