Overview
Created to connect with LGBTQ+ audiences during Pride Month, the Astroglide Pride Tour established a cohesive brand presence across Toronto, West Hollywood, and New York City. By combining experiential sampling, shareable brand moments, and a custom brand ambassador wardrobe, the program celebrated self-expression while building authentic connections with festival attendees.
Role: Creative Director & 3D Designer
Scope
Creative Direction • Experience Strategy
Spatial Design • Guest Journey
Environmental Design • 3D Visualization
Credits
Project Lead: Julia Genz
Production: Cooper Cheatham
Graphic Designer + Art Director: Hanah Jang
Photography: Waylor Photography + Natasha Moustache
Designed at Tinsel Experiential Design
