Overview
As part of the House of Friends experiential platform, we created a branded destination that reimagined how guests engaged with Casamigos at the Houston Rodeo. By pairing cocktail sampling with interactive programming and personalized experiences, the activation encouraged participation, extended dwell time, and deepened brand connection.
Role: Creative Director & 3D Designer
Scope
Creative Direction • Experience Strategy
Spatial Design • Guest Journey
3D Visualization
Credits
Project Lead: Caitlin Williamson
Production: Jamie Green
Graphic Designer: Elise Grakowsky
Unless otherwise noted, project photography is courtesy of Casamigos and its creative partners. All trademarks, photography, and brand assets remain the property of their respective owners and are presented for portfolio purposes only.
Designed at Tinsel Experiential Design
