Overview
In partnership with Uber's Social Impact team, we developed a multi-campus initiative that transformed campus safety education into an engaging, experience-led program. Through interactive environments, peer-to-peer engagement, and a Student Brand Ambassador program, the tour empowered students with practical safety resources while fostering conversations around personal safety and sexual assault prevention. Designed to meet students where they were, the initiative extended beyond the physical footprint through campus advocacy, digital engagement, and ride voucher distribution.
Role: Project Lead, Creative Director, 3D Designer
Impact
• 3-campus national tour
• 12,100+ students reached
• 4,400+ one-on-one safety conversations
• 5,100+ ride vouchers distributed
• 6,200+ Uber trips redeemed
• 176K+ social impressions
Scope
Creative Strategy • Creative Direction • Experience Design
Guest Journey Development • Spatial Design
Environmental Design • Art Direction • Production Collaboration
Credits
Production: Lisa D'Andrea
Graphic Designer + Art Director : Hanah Jang
Reel: Tinsel Experiential Design
Unless otherwise noted, project photography is courtesy of Uber and Tinsel Experiential Design and its creative partners. All trademarks, photography, and brand assets remain the property of their respective owners and are presented for portfolio purposes only.
Designed at Tinsel Experiential Design
