Overview
To launch Casamigos Margarita canned cocktails, we developed an exclusive backstage brand experience within the inaugural Las Culturistas Culture Awards. Premium sampling, curated interactions, and elevated photo opportunities introduced the new RTD portfolio in an authentic setting that connected the brand with celebrity talent, creators, and VIP guests.
Role: Creative Director
Scope
Creative Direction • Launch Strategy
Spatial Design • Guest Journey
Environmental Design
Credits
Project Lead: Caitlin Williamson
Production: Tim Hurley, Amanda Wallace
Graphic Designers: Hanah Jang
Unless otherwise noted, project photography is courtesy of Casamigos and its creative partners. All trademarks, photography, and brand assets remain the property of their respective owners and are presented for portfolio purposes only.
Designed at Tinsel Experiential Design
