Overview
As part of the House of Friends experiential platform, we adapted the Casamigos brand for one of the country's most iconic music festivals. The experience balanced high-volume sampling with a thoughtfully designed brand presence, translating the platform into a footprint built for efficiency, visibility, and meaningful guest engagement throughout the festival.
Role: Creative Director & 3D Designer
Scope
Creative Direction • Experience Strategy
Spatial Design • Guest Journey
Environmental Design • 3D Visualization
Credits
Project Lead: Caitlin Williamson
Production: Jamie Green
Graphic Designer: Hanah Jang
Unless otherwise noted, project photography is courtesy of Casamigos and its creative partners. All trademarks, photography, and brand assets remain the property of their respective owners and are presented for portfolio purposes only.
Designed at Tinsel Experiential Design
