Overview
As part of the House of Friends experiential platform, we translated the Casamigos brand for the energy of North Coast Music Festival through a high-impact experiential footprint. Sampling and a visually driven photo moment worked together to build brand awareness, spark social sharing, and create memorable interactions throughout the festival.
Role: Creative Director & 3D Designer
Scope
Creative Direction • Experience Strategy
Spatial Design • Guest Journey
Environmental Design • 3D Visualization
Credits
Project Lead: Caitlin Williamson
Production: Amanda Wallace, LJ McNerney
Graphic Designer: Elise Grakowsky
Unless otherwise noted, project photography is courtesy of Casamigos and its creative partners. All trademarks, photography, and brand assets remain the property of their respective owners and are presented for portfolio purposes only.
