Overview
As part of the House of Friends experiential platform, we adapted the Casamigos brand for Sea.Hear.Now through an experience designed to complement the festival's laid-back coastal atmosphere. Cocktail sampling and a visually driven photo moment created an approachable brand touchpoint that encouraged discovery, social sharing, and meaningful guest engagement throughout the festival.
Role: Creative Director & 3D Designer
Scope
Creative Direction • Experience Strategy
Spatial Design • Guest Journey
Environmental Design • 3D Visualization
Credits
Project Lead: Caitlin Williamson
Production: Amanda Wallace, LJ McNerney
Graphic Designer: Elise Grakowsky
Unless otherwise noted, project photography is courtesy of Casamigos and its creative partners. All trademarks, photography, and brand assets remain the property of their respective owners and are presented for portfolio purposes only.
Designed at Tinsel Experiential Design
