Overview
As part of the House of Friends experiential platform, we developed a festival-wide brand strategy that positioned Casamigos across Sundance's most influential events. Premium gifting, curated bar takeovers, and two-day activation at TAO created a connected ecosystem of experiences that elevated visibility and engaged talent, industry leaders, and VIP audiences throughout the week.
Role: Creative Director & 3D Designer
Scope
Creative Direction • Experience Strategy
3D Visualization
Credits
Project Lead: Caitlin Williamson
Production: Tim Hurley, Amanda Wallace, Cooper Cheatham
Graphic Designer + Art Director: Hanah Jang
Unless otherwise noted, project photography is courtesy of Casamigos and its creative partners. All trademarks, photography, and brand assets remain the property of their respective owners and are presented for portfolio purposes only.
Designed at Tinsel Experiential Design
