Overview
To extend the Margs & Margs campaign into the sports landscape, we created a branded experience outside Hard Rock Stadium that engaged fans before kickoff. Pizza and margarita sampling paired with a bold photo moment transformed the pre-game arrival into an opportunity for discovery, social sharing, and meaningful brand engagement.
Role: Creative Director & 3D Designer
Scope
Creative Direction • Experience Strategy
Spatial Design • Guest Journey
Environmental Design • 3D Visualization
Credits
Project Lead: Caitlin Williamson
Production: Tim Hurley
Graphic Designer: Hanah Jang
Unless otherwise noted, project photography is courtesy of Casamigos and its creative partners. All trademarks, photography, and brand assets remain the property of their respective owners and are presented for portfolio purposes only.
Designed at Tinsel Experienital Design
