Overview
As part of the House of Friends experiential platform, we transformed the Cantina at NRG Stadium into a branded destination that remained active throughout the Houston Rodeo. Beverage service, interactive experiences, and social touchpoints worked together to create a dynamic environment that encouraged guests to return throughout the day while strengthening Casamigos' presence across the event.
Role: Creative Director
Scope
Creative Direction • Experience Strategy
Spatial Design • Guest Journey
Environmental Design • 3D Visualization
Credits
Project Lead: Caitlin Williamson
Production: Tim Hurley, Amanda Wallace
Additional Designers: Hanah Jang, Jaipreet Uppal
Unless otherwise noted, project photography is courtesy of Casamigos and its creative partners. All trademarks, photography, and brand assets remain the property of their respective owners and are presented for portfolio purposes only.
Designed at Tinsel Experiential Design
